One of the most
important things to do to upgrade your product is to spend more time and effort
on your packaging. Packing
can create or defeat a buyer's decision whether or not to buy your product. There
are many concepts about the product that are not recognized by the wholesalers
because of packaging.
If you consider it from the buyer's point of view, Product Packaging is what the customer finds when entering the store. If the package is not attractive, customers will not buy. This is a simple equation. Therefore, it is necessary to spend a lot of time in packaging for Major Retail success.
If you consider it from the buyer's point of view, Product Packaging is what the customer finds when entering the store. If the package is not attractive, customers will not buy. This is a simple equation. Therefore, it is necessary to spend a lot of time in packaging for Major Retail success.
But how do you know if you're on the right track?
These are three big questions to think about packing your products for Major Retail success.
1. Is your package a clear message of what the product has?
If you cannot choose your product in your current package and immediately know it, then you know that you have a problem. There should always be a clear message through your package - what, what, what, and what's great. Need to be readable quickly, because customers usually decide in a matter of seconds whether they want to buy your product. It is imperative that you create a clear visual experience for the customer so that what the product is and how it can help them.
2. Is the package attractive? Do consumers want to buy now?
Remember, beauty is in the eye of the viewer - you might like this green kiwi, but to someone else it seems cabbage! If no one else agrees on the attractiveness of their packaging, then you know that you have a problem. It should be attractive, concise and attractive. How do you know right By asking people, of course! Ask friends, family, colleagues, people on the street ... Ask anyone who gives you an honest answer. Ask them to tell the truth, not what they think they want to hear. You will soon appreciate how honest people can be!
3. Is the pack size compatible with its competition?
If your competitors' packaging is 3 times smaller than your package, you know that you have a problem. You need to make sure your product is compatible with how much space the buyer has to work with. Buyers place their space in a particular store, because they have a very limited space for their category. So be sensitive, and how much does it cost to buy a buyer before going to the leg length box.
Even if none of these apply to you, if you are not 100% sure that you are in the right Product Packaging, it is always advisable to use specialized advice. Find a packaging company that specializes in product packaging for your product type. Working with an experienced packaging expert can save many of you into a headache on the road and really help you to sell the nail.
In fact, the more energy and time you spend on packaging, the better the chances of retail success. Make time and get sold soon after sale.